Which school videos are worth translating
- Welcome and orientation videos: how to enroll, what a school day looks like, where to drop off and pick up.
- Messages from the principal at the start of term or after an incident.
- Announcements about schedule changes, closures, new procedures and exam periods.
- How-to videos for the parent portal, reporting an absence or applying for meals and transport.
- Curriculum explainers showing how reading or math is taught, so parents can help at home.
- Event recordings such as assemblies and graduations, with the caveats covered below.
Prioritize by consequence. A misunderstood closure notice or enrollment deadline does real harm; a missed recap of the spring concert does not.
Know the expectations before you start
Many school systems have obligations to communicate with families in a language they understand. In the United States, for example, guidance from the Departments of Education and Justice says schools must give parents with limited English proficiency information about school programs and activities in a language they can understand, typically through translation or interpreters. Other countries and districts have their own rules.
Machine translation without review may not meet the standard expected for essential notices, such as discipline, special education or health matters. Check with your district's language access or family engagement office about what is acceptable for which kind of message. This is general information, not legal advice.
Voice track, subtitles or both?
- Translated voice track
- Parents listen without reading. Suits families with lower literacy in their home language, grandparents, and anyone watching on a phone while busy.
- Translated subtitles
- Parents hear the principal's own voice and read the translation. Suits parents who read comfortably and want to hear the speaker's tone.
- Translated transcript
- A text version to print or send in a message. A written record of the dates and procedures families need to keep.
For important announcements, sending the dubbed video together with the transcript is often the safest combination: the video for understanding, the text for the details. For event recordings with music, subtitles are usually the better choice, for reasons explained in the limits section.
A step-by-step process for a school
- Find out which home languages your families speak. Enrollment forms usually record this. List the languages that cover most families, plus any families who need individual support.
- Write or record the original with translation in mind, using the script tips below.
- Say essential information aloud. Text on slides is not translated, so dates and deadlines shown only on screen will not reach families.
- Produce the translated versions, one language at a time.
- Have a fluent staff member, family liaison or interpreter watch each version and read its translated transcript, focusing on dates, times, names, program names and tone.
- If a version contains an error, fix the wording of the original and run it again, or send the corrected transcript alongside the video.
- Distribute through the channels families actually use, such as messaging apps, the school website or email, with the language named in the file name and message.
- Ask a few families for feedback after the first round and adjust.
Suppose an elementary school has a 6-minute welcome video and families who speak Spanish, Arabic, Portuguese and Vietnamese. Each dubbed version costs 6 minutes at 50 credits per minute, which is 300 credits, so all four cost 1,200 credits, or $1.20. A bilingual teaching assistant reviews the Spanish, a family liaison reviews the Arabic, and parent volunteers check the Portuguese and Vietnamese. The review takes longer than the processing, and it catches that the after-school program's name was translated literally instead of being kept as the school uses it.
Writing scripts that translate cleanly
- Say "Tuesday, September 15" rather than "next Tuesday", which depends on when the video is watched.
- Explain acronyms at least once; letters that stand for a parent association or a support plan mean nothing after translation.
- Decide which program names stay in the original language and use them consistently.
- Avoid idioms and wordplay, which machine translation tends to render literally.
- Keep sentences short; translation engines and synthetic voices both handle them better.
- Leave a pause between topics so each translated line has room.
More production advice is in making videos translation-ready.
Where translated school videos help
- Families hear from the school directly rather than through a child translating, which puts children in an awkward position, especially with difficult news.
- Video carries warmth and tone that a translated letter often loses.
- The cost per message is low enough to translate routine announcements, not only the big ones.
- Parents can rewatch at a time that suits them, which matters for families working shifts.
- Schools do not have to wait on an outside vendor for everyday messages.
Limits, risks and what still needs a person
- Machine translation can get names, dates and school-specific terms wrong, so review is essential for anything consequential.
- Sensitive and individual matters, such as discipline, special education meetings, health and safeguarding, need a qualified interpreter, not a translated video.
- The dubbed MP4 keeps instrumental music and applause under the new voice, but singing counts as voice and is removed along with the speech, so a choir loses its vocals. For a concert or graduation, use translated subtitles; see keeping background music when translating video.
- One AI voice reads every speaker, so an assembly with several speakers sounds like a single narrator.
- There is no lip-sync, so the principal on screen visibly speaks a different language. Tell families the voice is an AI translation.
- Families whose language is not among the 21 supported languages need another route, such as an interpreter or community liaison.
- Pick regional voices deliberately: Spanish has Latin American and Spain accents, Portuguese has Brazil and Portugal accents. Arabic output is Modern Standard Arabic and Chinese output is Simplified.
How schools can use mydubly
mydubly runs in a desktop or mobile browser with nothing to install, which suits locked-down school laptops. Staff add a video file from the device (MP4, MOV, WebM, MKV or M4V, up to 2 hours), pick a target language and one of eight stock voices, and receive a translated MP4, the translated audio on its own, SRT and VTT subtitles, and transcripts in both languages. Each job produces one language, so a school repeats it for each home language. The video translator page lists every language.
The voice version costs 50 credits per minute with a 2-minute minimum per file; subtitles and transcripts alone cost 1 credit per minute. Credits are prepaid from $1 and do not expire, which helps with school budgeting. Videos with students in shot never leave the device: only the audio is uploaded, and it is deleted within 30 minutes of the job finishing. Subtitles come as files rather than burned into the picture, so upload the VTT to your website's video player. Common pairs include English to Spanish and English to Arabic.
Your first translated message
Pick one upcoming announcement, write it using the script tips above and make a version in your most common home language with the video translator. Ask a fluent colleague to review it before sending, then note what they corrected; those notes become your school's style guide for every message after. For classroom videos aimed at students rather than families, see videos for multilingual classrooms.
Frequently asked questions
Should we tell families that the voice is AI-generated?
Yes. A short line in the message, such as 'this video was translated with an AI voice and checked by our staff', sets expectations and builds trust. It also explains why the voice does not match the person on screen.
Can we translate a recorded school concert or graduation?
A dubbed version keeps the instrumental music and applause, but any singing is removed along with the speech, and the music is lowered whenever the new voice speaks. Translated subtitles work better for events, or you can trim out just the speeches and translate those as a separate short video.
Who can review a translation if no staff member speaks the language?
Districts often have interpreters or language access staff, and community organizations can help. Trusted parent volunteers can check routine messages, but anything confidential or consequential should go to a professional interpreter.
How do we send subtitles through a messaging app?
Messaging apps generally play the video without a separate subtitle file, so subtitles will not appear. Send the dubbed MP4 or paste the translated transcript as text, and keep the subtitle files for your website or video platform.
Is it fine for students to translate school messages for their parents?
Language access guidance generally advises against relying on children to interpret school communications, especially for anything sensitive. It puts the child in an adult role and gives the school no control over accuracy.