What to expect when translating into Italian
Italian translations tend to run longer than English. The translation chooses between informal tu and formal Lei, so check which your brand uses.
The Italian voice track
Italy has one of Europe's strongest dubbing traditions, so audiences expect dubbed content. Italian's longer sentences mean the voice speeds up slightly to stay in time.
A London design school dubs a 9-minute course trailer into Italian for prospective students in Milan.
Voice, MP4, subtitles and transcripts: 450 credits (45¢). Subtitles and transcripts only: 9 credits (0.9¢).
Italian subtitles
Italian subtitles grow longer than the English source, so cues on fast dialogue can feel dense.
Italian (Italiano) is written in the Latin alphabet.
A travel creator adds Italian subtitles to a 21-minute English vlog about Sicily.
Switch Full translation output off for subtitles only: 21 credits (2.1¢). If the video is already in Italian, select Italian as the language instead and the subtitles come back untranslated — see Italian transcription.
Translating audio files into Italian
A wine importer turns a 33-minute English tasting masterclass recording into Italian audio.
Podcasts and recordings go through the audio translator, which returns a Italian M4A and transcripts: 1,650 credits ($1.65) with voice, 33 credits (3.3¢) as text only.
Who translates into Italian
Italian is spoken in Italy, southern Switzerland and San Marino. It's used by fashion, design and food brands, Italian universities, and tourism businesses.
Tu, Lei or voi
Italian has three practical ways to address a viewer, and the choice sets the tone of the whole video.
- Informal, one person
- Clicca qui per iniziare
- Plural, the whole audience
- Cliccate qui per iniziare
- Formal, one person (Lei)
- Clicchi qui per iniziare
Many Italian brands now use tu on websites and in apps; Lei remains normal in banking, healthcare, legal and B2B contexts; voi is common when a presenter speaks to an audience, as in "iscrivetevi al canale". Machine translation may change form between segments, especially in long videos. Search the translated transcript for imperatives and for ti, Le and vi, and make them consistent.
Agreement adds a second check. "Are you ready?" becomes "Sei pronto?" or "Sei pronta?" for one person and "Siete pronti?" for a group, with the masculine as the traditional default. If your brand uses inclusive phrasing, rewrite those lines in the subtitles.
English words that Italians keep
Italian business and tech speech borrows freely from English: meeting, feedback, team, deadline, marketing, and smart working, which in Italian means remote work. A translation may render "meeting" as riunione and "feedback" as riscontro. That reads well in formal content and stiffly in a startup's product video. Agree a keep-in-English list before translating a series; creating a translation style guide shows how to write one.
Borrowed English nouns don't take an -s in Italian: "i file", "i meeting", "due team". Plurals like "i files" in a subtitle mark the text as unedited.
Watch for false friends too, words that look English but mean something else. "Eventualmente" means "possibly", not "eventually" (which is alla fine); "attualmente" means "currently", not "actually" (in realtà); "argomento" is a topic, not an argument. Spoken English uses "eventually" and "actually" constantly, so search the translated transcript for these words and confirm each one says what the speaker meant.
Typography to check in the subtitles
- Accented capitals: a sentence starting with "is" should begin with È, not E' or E.
- Elisions: l'utente, dell'app, un'ora, with no space after the apostrophe.
- Numbers: 1.500 for fifteen hundred, 3,5 for three and a half.
- Prices: 10 € or € 10, following your house style.
- Dates and times: 01/10/2026 and 15:30, on a 24-hour clock.
If the audience includes Italian-speaking Switzerland, the conventions shift: prices in CHF, and the apostrophe as a thousands separator (1'500) is common in Swiss usage. Ticino viewers read standard Italian without difficulty, but a price list or contract figure should follow local style, so check numbers separately for that version.
Italian lines run longer than English. In dub mode the subtitles follow what the voice says, including shortened lines, so compare them with the translated transcript for content where every qualifier matters.
Italian dubbing tradition and what an AI dub is
Italy has a strong film-dubbing industry, and viewers are used to actors whose performance is matched to the lips on screen. mydubly's dub is different: one stock voice, timed to the original segments, with no lip-sync, the original voices removed and the original music and effects kept underneath. To Italian ears it is closer to a narrated version than to cinema dubbing. It suits explainers, training, screen recordings and presenters seen at a distance. For campaigns with a close-up presenter, translated subtitles or a studio dub may serve better; AI dubbing vs human dubbing sets out where each fits.
A software company dubs an 18-minute English onboarding video into Italian for 900 credits (90¢), with the MP4, M4A, transcripts and Italian SRT and VTT. Italian subtitles alone cost 18 credits (1.8¢). A 1-minute teaser dubbed separately is billed at the 2-minute minimum: 100 credits (10¢).
Final Italian read-through
- One form of address, tu, Lei or voi, from start to finish.
- Gender agreement on lines addressed to the viewer.
- English loanwords kept or translated according to your list, with no plural -s.
- È at the start of sentences, and no stray spaces in elisions.
- Decimal commas and full-stop thousands in every figure.
- Dub previewed at normal speed and at 1.25× to hear rushed passages.
For internal courses, the training video translation page covers the full workflow, and Spanish teams can compare notes on the Spanish video translator page.
Using the tool on this page
- The spoken language is detected automatically; you select the output language — the spoken language itself for an untranslated transcript, or another language for a translation. Files can be up to 2 hours long.
- Only the audio is sent for processing — the video stays on your device — and audio and text are deleted within 30 minutes of delivery (how files are protected).
- You can download a translated video that keeps your music and effects, the translated audio as M4A, a transcript and subtitles (SRT and VTT). Every output, step and limit is explained on the video translator page.
Other languages
Frequently asked questions
Is Italian a good fit for AI dubbing?
Yes. Italian audiences are used to dubbed content. Because Italian runs longer than English, expect a slight speed-up of the voice on dense passages.
Should an Italian brand video use tu or Lei?
Consumer brands, apps and creators mostly use tu; banks, healthcare providers, public bodies and B2B companies often keep Lei. If the presenter speaks to a whole audience, voi is natural. Whichever you choose, check the translated transcript, since the form can change between segments.
What does a short Italian dub cost?
Dubbing is 50 credits per minute with a 2-minute minimum per file, so a 1-minute clip costs 100 credits (10¢) and a 5-minute clip 250 credits (25¢). Italian subtitles only, from transcript mode, are 1 credit per minute with a 5-credit minimum.